HSE and Ebow: Shaping public behaviour together since 2014

The challenge

For over 10 years we have work closely with the HSE Digital Team across several varied HSE programmes to provide public awareness, education and behavioural change solutions.

Solution

As part of a multi-supplier project our Pre-COVID-19 our remit was diverse. It included digital support to transform the HSE’s digital footprint into an efficient ecosystem for the delivery of its digital strategy and communications. This digital ecosystem has provided the footprint and springboard for many years of successful, behaviour changing, social media messaging, content, design and CX that includes the COVID-19 Awareness, Care and #ForUsAll Vaccination programmes. Our work is not just COVID-19 related. Other programmes include Sexual Wellbeing, Quit (Smoking), Understand Together (Dementia), MyOptions (Abortion), HPV Vaccine, Flu Vaccine, the Measles Vaccine and Drugs.ie.

Understanding Consent | Sexual Wellbeing

Condoms True & False | Sexual Wellbeing

Condom Awareness | Sexual Wellbeing

Condom Awareness | Sexual Wellbeing

Free Contraception

Free Contraception

Consent

Talking About Sex

STI Testing Kits | Sexual Wellbeing

STI Testing Kits | Sexual Wellbeing

Youth Wellbeing | #ForUsAll

Youth Wellbeing | #ForUsAll

Why Get The Vaccine | #ForUsAll

Preventing the Spread | COVID-19

Cocooning | COVID-19

Why Get The Vaccine | #ForUsAll | COVID-19

Why Get The Vaccine | #ForUsAll | COVID-19

HPV | Protect Our Future

Schools Vaccination Programme | HSE

GP Card Awareness | HSE

GP Card Awareness | HSE

Understanding Together | HSE

Understanding Together | HSE

Mixing Depressants | Drugs.ie

Be In The Know | Drugs.ie

Get Help Campaign

What We’ve Done (Since 2014)

Creative & Branding
Social Media Marketing & Management
Campaign Activation & Management
Content Strategy & Copywriting
Campaign Identity Design
Campaign Asset Design
Web Design, SEO & Taxonomy

HSE

HSE

HPV | Protect Our Future

HPV | Protect Our Future

Results

Impressions
> 313 million
Video views
> 82 million
Clicks
> 1.8 million
Platform management
All of them!

HSE Hepatitis C

HSE Hepatitis C

Branding and Positioning | My Options X1

Launch and Awareness | My Options

October Quest | QUIT

October Quest | QUIT

Working with the HSE over the past 8-years has been an incredibly fulfilling journey for me, both professionally and personally.

Being able to play our part in campaigns and initiatives that drive real-world behaviour change has not only been a privilege, but has also allowed me to witness firsthand the transformative impact our work has on society. It is a truly rewarding experience.
Nikki Holmes, Account Director, Ebow Digital

Awards

Shortlisted for Best in Government & Not For Profit (2024, HSE Measles & MMR)

Shortlisted for Best Conversion Strategy (2023, COVID-19 Vaccination Programme)

Shortlisted for Best in Government / NfP (2023, COVID-19 Vaccination Programme)

Bronze Award for Best Art Direction (Quit.ie, 2016)

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