The challenge
The team at Visit Trinity wanted to streamline their visitors’ online experience with a new strategic web design that has brand, content and digital marketing as its core with its own domain: VisitTrinity.ie.
This would allow them promote the full offering of the historic city centre campus and visitor destination, which includes the Book of Kells Experience, Trinity Trails guided walking tours, summer accommodation, F&B, events, and retail. The strategy was to drive strong traffic, inform the audience about the full offering, and assist the booking journey.
Solution
The UX and design team created a seamless, accessible, and dynamic user experience across devices. The result integrates ticket and accommodation bookings, and e-commerce. We also delivered a technical SEO and search strategy to enhance the website’s visibility and discoverability.
We chose WordPress CMS for its flexibility and scalability, empowering the Visit Trinity team with a modular build that gives them more self-functionality, control and a streamlined editing experience.
