Digital Marketing Agency Dublin.

Ebow Digital is a Dublin born digital marketing agency that helps brands win the Battle for Hearts and Minds in today’s fragmented and high stakes marketplace.

We use our Four Corners of Excellence: Strategy, Technology, Design and Marketing to create connected digital marketing strategy built around your business objectives.

Since 1999 we have focussed on a holistic approach that combines strategy, search, paid media, content, social, technology, data and conversion to drive our clients brands and websites forward.

Nourish is a marketing client of Ebow Digital Agency
Harvey Norman Logo
Which Mortgage client logo for Ebow Digital
Trinity College Dublin client logo for Ebow Digital
ALLDAYS client logo for Ebow Digital
SWING Golf Ireland Logo
Kepak Logo
Emerald Park Logo
Little Museum of Dublin client logo for Ebow Digital

Overview

Digital marketing works best when everything works together. That’s why our team at Ebow Digital combines strategy, search, paid media, content, social, technology, data and conversion to create connected digital marketing strategies built around your business objectives.

Rather than treating SEO, PPC, content and your website as separate channels, we look at how they influence each other and the customer journey as a whole. This ensures a ‘joined up’ message where your digital touch-points are ‘stitched together’.

The result is marketing designed not simply to generate impressions and clicks, but to build your brand, reach the right people and turn attention into measurable action.

We call it ‘The Battle For Hearts and Minds‘.

We can help you win it.

Stop Marketing In Silos

We refer to this as ‘Never Break The Chain’ (h/t to Fleetwood Mac).

Customers don’t experience your SEO, PPC, website and content separately.

They experience your brand.

Disconnected marketing creates disconnected customer experiences, duplicated effort, inconsistent messages and excuses when something doesn’t work…the chain has broken and we all know that you should never…break the chain!

Bringing these disciplines together allows us to:

  • Create one connected strategy
  • Share insight across channels
  • Maintain consistent brand messaging
  • Improve landing pages using campaign data
  • Connect organic and paid search
  • Improve conversion across the customer journey
  • Allocate investment based on performance
  • Measure results against business objectives

Our Digital Marketing Services

Digital Strategy

Defining audiences, objectives, channels, measurement and priorities before spending money. Avoiding budget exhaustion from day 1.

SEO

Building sustainable organic visibility around the searches that matter.

Learn more about our SEO Agency services here.

AI Search

Helping brands become discoverable and understandable across emerging AI-powered search platforms.

Learn more about our Ai Search Agency services here.

Social Media Marketing

Using appropriate social platforms to reach, engage and influence audiences.

Learn more about our Social Media Agency services here.

PPC & Paid Search

Google Ads and paid search programmes built around measurable outcomes.
(Some Bing too!)

Performance Marketing

Using data to continuously improve acquisition and return on marketing investment.

Content Marketing

Useful, relevant content designed around audiences, search demand and brand authority.

Conversion Rate Optimisation

Improving landing pages, customer journeys and calls to action based on real behaviour.

Web Design and Web Development

We have vast experience in all aspects of web design and web development.

Learn more about our web design agency services here.

Branding Agency

We have a branding department that can look after ensuring your brand is designed or represented well across digital channels.

Learn more about our branding agency services here.

Performance Builds Brands

Performance marketing and brand marketing shouldn’t be competing ideas.

Every paid ad, search result, landing page, email, article and social interaction contributes to what somebody thinks and feels about you.

We make sure short-term acquisition doesn’t come at the expense of long-term brand value because we believe the best digital marketing does both: it generates action today while making the brand stronger tomorrow.

Our Digital Marketing Work

DLR County Council Campaign Image

DLR County Council

Connected digital marketing campaigns for Dún Laoghaire County Council

Financial Services Union

Digital marketing campaigns to drive awareness and membership signups

Picture of Ebow team winning awards

Award Winning Digital Marketing

The team winning awards for our clients at the DMAs

Picture of email marketing for Kepak foodservices

Kepak Foodservice

B2B email marketing campaigns that deliver

Image of SWING Golf Homepage

SWING Golf

Connected digital marketing for tour operator focussed on US market

Picture of team with happy client winning awards

SWING Golf

SWING Golf’s award winning marketing for Best Conversion Strategy

Direct mail for The Record Hub

TRH Online Vinyl Store

Connected digital marketing and promos for online vinyl store built on Shopify

Why Choose Ebow
for your Digital Marketing?

Our four corners of excellence: Strategy, Design, Technology and Marketing, means that we can see the entire digital picture and have jumped most (maybe all!) of the hoops before.

With more than 25 years’ experience and an experienced senior team, we combine senior strategic thinking with the people who actually get the work done.

It’s only when the work gets done that the results begin to show.

At Ebow Digital we are do-ers.

Digital Marketing FAQs

What does a digital marketing agency do?

A digital marketing agency helps organisations reach, engage and convert audiences through digital channels including search, paid media, content, social, websites and email.

A great digital marketing agency should make your job easier.

What digital marketing services does Ebow provide?

Our capabilities include digital strategy, SEO, AI search, PPC, performance marketing, content, social media, CRO, analytics and web design and optimisation.

We have vast experience across the board and are happy to work alongside your traditional agency.

How much should we spend on digital marketing?

That’s one for your accountant but…budget should reflect your objectives, market, competition, customer value and realistic opportunity. We help clients determine where investment is most likely to produce a return.

In digital, like advertising, what your competitors are spending will have an effect on your budget. Particularly with PPC.

Should one agency manage our website and digital marketing?

We believe so, but are happy to slot in when not the case.

Marketing data can directly influence landing pages, UX and conversion improvements, while website insight can improve campaign performance. It also removes many of the hand-offs between separate agencies and blame games.

How do you measure digital marketing performance?

We establish KPIs against the objective. Depending on the programme, these can include leads, sales, conversion rates, CPA, ROAS, organic visibility, engagement and revenue.

We like to affect bottom line in a positive way and are very experienced in behavioural change marketing also.

Do you provide PPC management?

Yes. PPC and paid search can operate independently or as part of a wider digital marketing programme.

Do SEO and PPC work together?

Yes. Paid and organic search provide different advantages, and insights from one can inform the other. Managing them together can also provide a much clearer picture of overall search demand. We think it’s good to have a balance between the two. It’s better for your brand and for your users.

Can Ebow work with our internal marketing team?

Yes. We can operate as an extension of an internal team, provide specialist capabilities or manage a broader digital programme depending on the resources already available.

We have deep experience with client services and successful client relationships.

Get in touch