We built the new RBK experience around one simple idea:
Where accounting expertise and insight feels personal.
That proposition shaped everything from information architecture and content strategy to UX, visual design and content creation. Instead of building another corporate website organised primarily around services, we created an experience centred on the people, relationships and outcomes that define RBK.
Three audiences sat at the heart of the strategy: prospective commercial clients, experienced professionals and graduates. Their journeys were different, but the thing they all needed was the same – confidence in the people behind the business.
And RBK was willing to put those people front and centre.
Authentic video plays a major role throughout the experience, replacing predictable corporate imagery with natural interactions between employees. A bespoke videography guide helped capture candid moments across the firm, giving visitors a genuine feel for RBK’s culture before they ever walk through the door.
Research also showed that team profiles accounted for more than 16% of website traffic. So instead of treating the team directory as supporting content, we made it a central part of the experience – with richer biographies, direct contact details, LinkedIn integration and intelligent connections between people, services, sectors and insights.
Complex service and sector content was restructured into clearer, more intuitive journeys, while a new Insights Hub brings together articles, reports, webinars and expert commentary in one searchable destination.
Behind it all is a bespoke, component-based WordPress CMS that gives the RBK team the freedom to create rich, flexible pages without relying on developer support – a platform designed to grow with the business.
Accessibility was built in from the outset, with automated and manual testing, responsive layouts, captioned video and accessible playback controls helping the platform align with WCAG standards and European Accessibility Act requirements.
