A bold, digital-first identity connecting Irish innovation to the world

The challenge

Digital Irish has spent over a decade championing Irish entrepreneurs, investors and innovators across the world – from Dublin’s startup scene to New York’s and Sydney’s skylines. But as their network expanded, their brand stayed put.

They needed an identity that reflected where they are now and where they were going, not just where they’d been: confident, future-facing and fluent in the language of digital, venture and scale. A brand that could flex across continents, platforms and sub-brands, all while keeping that warm Irish soul intact.

That’s where we came in: to evolve Digital Irish into a global brand built for momentum, collaboration and connection.

We didn’t just design a new logo. We reimagined how the Digital Irish brand shows up in the world.

At the heart of the identity is the underscore. A simple line with big meaning. It symbolises space: for members to join, to grow, to connect. It’s a unifying thread across the entire system, from brand to sub-brand, from motion to message with it’s roots in an ‘old skool’ ms dos prompt_

We built a vibrant, digital-first brand where clean typography, motion and colour collide. A deep navy and core blue anchor the identity in credibility, while bright greens and vivid gradients signal constant evolution. Every sub-brand, from Digital Irish Tech Week to Podcast to Venture Fund, has its own colour energy, forming a living ecosystem of innovation and collaboration.

For launch, we took the brand global with Digital Irish Tech Week in New York (October 2025) – complete with motion language, looping visuals, and event design that made the underscore come alive on every screen.

The result is a brand that doesn’t just represent a community, it moves with it.

• Developed a future-ready brand identity and logo system
• Designed sub-brands for Digital Irish Tech Week, Podcast, Venture Fund, Communities, Connect and Jumpstart
• Created new brand guidelines for colour, motion, photography and tone
• Produced the Digital Irish brand film and established a motion language for digital-first storytelling
• Brought Digital Irish Tech Week to life with event branding, animated speaker screens and looping visuals
• Designed podcast artwork, sponsor assets, and social media templates for consistent activation
• Delivered print applications including lanyards and tote bags (hot property)

The new Digital Irish brand connects professionalism with personality and is grounded in its roots – confident enough for the boardroom, creative enough for the global stage, and while it speaks fluent tech, it still has an Irish accent 🙂