The challenge
Emerald Park, Ireland’s only theme park and zoo, needed to establish a distinct identity as they rebranded from Tayto Park. They needed a completely fresh approach to their online presence and a platform for continued and undisrupted digital marketing and SEO success. Ebow was tasked with delivering mobile friendly web design that repositioned the brand, showcased the Emerald Park’s offering, and increased online ticket sales and SEO rankings.
The solution
Ebow rebranded the Tayto Park website as Emerald Park, capturing “the spirit” of the park with an exhilarating, bold, user-centric design. The mobile-first website showcases attractions, streamlines the booking process, with WCAG 2.1 level AA accessibility.
Our content and UX strategy simplified and updated the user experience and branding without sacrificing creativity and interactivity. Users can easily explore the park, plan their visit and buy tickets. The team at Emerald Park can add new content easily, as they did with the announcement of their new land, Tir na N’Og.
