Unifying a global pharmaceutical presence into a scalable ecosystem

The challenge

Imagine managing a world-renowned pharmaceutical and biotechnology brand, but your digital presence feels a bit like a jigsaw puzzle with pieces from three different boxes. That was the reality for Switzerland-headquartered TRB Chemedica International SA.

With over four decades of pioneering expertise across Ophthalmology, Rheumatology, and Neurology, their global footprint was massive – but their regional websites were stranded on disparate technologies with inconsistent content management processes.

This fragmented setup meant security challenges, inconsistent brand experiences, content bottlenecks, and significant roadblocks for executing cohesive, global digital marketing campaigns.

TRB Chemedica was very much in need of a secure, scalable, and beautifully unified enterprise ecosystem.

Enter Ebow Digital. We partnered with TRB Chemedica to architect a robust, future-proof digital infrastructure built on an enterprise WordPress Multisite environment, hosted securely on WordPress VIP.

But we knew a global platform shouldn’t just work beautifully underneath. It needed to look and feel spectacular and on-brand, too. By closely coupling our UX research with a bespoke, modern design system, we elevated TRB Chemedica’s digital brand foundation.

We introduced a spacious layout, premium typography, custom brand gradients, and rich illustrative assets that truly reflect their expert reputation. All reusable and customisable across markets and languages too.

The resulting platform is a single source of truth that drastically reduces operational complexity while providing a deeply engaging, intuitive, and WCAG 2.1 Level AA compliant user experience for patients, healthcare professionals (HCPs), and global partners.

Using our signature collaborative phased approach, here is how we brought the phase one vision to life:

• Deep-dive strategy roundtables: We aligned key stakeholders to anchor the digital roadmap in core brand values.
• Research-driven UX and design alignment: Our team conducted audience analysis to ensure front-end decisions met user needs.
• A ‘Paint-by-numbers’ design system: We created a modern WordPress pattern library for easy, consistent brand updates.
• True mobile-first design: We designed all layouts in Figma for seamless cross-device responsiveness.
• Global and multi-language readiness: We built the site to adapt to diverse international markets and languages.
• Smart, interactive brand features: We developed an interactive directory and timeline to bring the brand story to life.
• Invisible, safe data moving: We mapped old links to new homes to preserve search rankings and site history.

• 60% increase in traffic compared with the same period last year.
• 1 Unified Enterprise CMS architecture: Replacing independent, fragmented legacy technologies across multiple regions.
• Zero compliance risk: Launched with absolute WCAG 2.1 Level AA accessibility and advanced cookie compliance active on day one, fully protecting the brand across international borders.
• Drastically reduced IT complexity: Replaced an unpredictable network of disparate technologies and hosts with a single, highly stable, and easily managed enterprise ecosystem.
• Protected search equity: Safely moved thousands of legacy web links to their new homes with zero loss to Google ranking power, ensuring historical search traffic remained completely uninterrupted.

From day one, this project has been fueled by a shared passion for blending high-stakes pharmaceutical compliance with beautiful, seamless human experiences. We didn’t just want to build a website; we wanted to give TRB Chemedica the powerful digital engine their global innovation truly deserves.

We are absolutely thrilled to celebrate our first major milestone: successfully launching the global .com corporate site! But we aren’t stopping there.

The foundation is poured, the engine is humming, and we are officially moving into the exciting planning and rollout phases for their diverse subsidiary sites across the globe where HCPs can access market-specific product information at the tap of a button.

Watch this space. TRB Chemedica’s digital evolution is just getting started.