Market-disrupting AI health tech branding and app design

The challenge

DocMe is revolutionising preventative health through AI technology. At the heart of this is 360Me – a wellness platform transforming how we manage our personal health, through generative AI and wearable tech. But the objective was never to launch just-another-health-tracker. The ambition was to build a user-loved platform that could scale. One to shake up the market and give users a hyper-personalised experience capable of changing lives.

Ebow helped 360Me get clear on what they needed to achieve this vision: an ambitious brand identity, the foundations for global expansion and future-forward UX.

We were branding a mission, not a product.

To do that, we focused on the human storytelling behind the technology. This is a brand that cuts through misinformation in the wellness space, so we translated this into an identity that connects sophisticated science with warmth and empathy.

A market disruptor needs a market-leading user experience, so when it came to designing the full app experience, we integrated a very complicated technological framework with user-centric, experiential design. We then helped 360Me hone in on audience-driven messaging with a promise to help users build resilience and realise their potential through personalised health routines.

• Built a future-ready brand identity
• Made things mobile-first and thumb-friendly
• Created content that converts
• Brought a human approach to AI
• Created an intuitive and engaging user experience
• Delivered personalisation through every interaction
• Laid the foundations to scale globally…quickly
• Learnt a lot about how to age backwards

From zero awareness to international traction…

• Pre-launch signups across EMEA and East Asia
• PR coverage in The Guardian, The Telegraph and Product Hunt
• Global partnerships with Google, NVIDIA, Amazon and Microsoft
• 63% close rate from high-touch onboarding process
• 85%+ 5-star consultation ratings
• Average user returns to the platform 4+ times per week