A multi-award winning website for unforgettable golfing experiences.

The challenge

Swing Golf curates unforgettable Irish golf tours for groups from all around the world. Ebow was tasked with researching and designing a website to facilitate what can be a complex booking experience.

The solution

Clients’ needs are paramount to Swing Golf, and it was only fitting that the site reflected the premium customer experience, while also visually communicating the beauty and romance that Swing’s satisfied clients felt during their golf tours. To that end, we focused obsessively on the user journey, creating a user-centric golf tour planner to bring simplicity to the booking process.

Through an iterative process of UX and content design, the end result is a user experience that brings clarity and ease to the process of planning and booking the dream golfing experience. A well-designed and easy to use CMS allows Swing Golf to easily expand their offering, establishing a platform for continued growth

Results

Increase in booking
enquiries via contact form
70.3%
Increase in tour planner
submissions
114.5%
Increase in clicks
21.9%
Increase in impressions
19.7%
An increase in average
positions from
33.2 to 25.8

Services Provided

Stakeholder Engagement and User Research
UX Research and Design
UI Design
Content Strategy
Copywriting
Search Engine Optimisation
Development
Video and Animation

Planning a golf trip on our new site has never been easier thanks to the award-winning efforts of Ebow Digital.

Ebow designed a user-friendly interface, with detailed course information, and a personalised tour planner to help make our user experience an unforgettable one. Their expertise and passion shone throughout this project and I highly recommend them for the creation of seamless and enjoyable digital products and projects.
Brendan Keogh
SWING Golf Ireland

Awards

Winner:

Gold for Best Conversion Strategy, Digital Media Awards

Winner:

Best Use of Search – Travel, European Search Awards

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