Market-disrupting AI health tech branding and app design
The Challenge
DocMe is revolutionising preventative health through AI technology. At the heart of this is 360Me – a wellness platform transforming how we manage our personal health, through generative AI and wearable tech. But the objective was never to launch just-another-health-tracker. The ambition was to build a user-loved platform that could scale. One to shake up the market and give users a hyper-personalised experience capable of changing lives.
Ebow helped 360Me get clear on what they needed to achieve this vision: an ambitious brand identity, the foundations for global expansion and future-forward UX.
We were branding a mission, not a product.
To do that, we focused on the human storytelling behind the technology. This is a brand that cuts through misinformation in the wellness space, so we translated this into an identity that connects sophisticated science with warmth and empathy.
A market disruptor needs a market-leading user experience, so when it came to designing the full app experience, we integrated a very complicated technological framework with user-centric, experiential design. We then helped 360Me hone in on audience-driven messaging with a promise to help users build resilience and realise their potential through personalised health routines.
- Built a future-ready brand identity
- Made things mobile-first and thumb-friendly
- Created content that converts
- Brought a human approach to AI
- Created an intuitive and engaging user experience
- Delivered personalisation through every interaction
- Laid the foundations to scale globally…quickly
- Learnt a lot about how to age backwards
From zero awareness to international traction…
- Pre-launch signups across EMEA and East Asia
- PR coverage in The Guardian, The Telegraph and Product Hunt
- Global partnerships with Google, NVIDIA, Amazon and Microsoft
- 63% close rate from high-touch onboarding process
- 85%+ 5-star consultation ratings
- Average user returns to the platform 4+ times per week
“We loved working with Ebow Digital to refresh 360Me’s brand and redesign our app. They helped us clarify our positioning and reset our visuals to bridge the metrics we provide with human warmth. The response from users has been overwhelmingly positive – we now have a brand and product that truly reflects our vision.”
Pratyay Poddar, Founder of 360Me
Awards
Nominated: Best Brand Strategy, Digital Media Awards 2025
Nominated: Best Brand, Digital Media Awards 2025
Nominated: Best App, Digital Media Awards 2025
