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A Rollercoaster of a website, a Zoo like no other, and increased ticket sales at Emerald Park

Rollercoaster of Love

The Challenge

Emerald Park, Ireland’s only theme park and zoo, needed to establish a distinct identity as they rebranded from Tayto Park. They needed a completely fresh approach to their online presence. Ebow was tasked with delivering a mobile friendly website that repositioned the brand, showcased the Emerald Park’s offering, and increased online ticket sales.

The Solution 

Ebow rebranded the Tayto Park website as Emerald Park, capturing “the spirit” of the park with an exhilarating, bold, user-centric design. The mobile-first website showcases attractions, streamlines the booking process, with WCAG 2.1 level AA accessibility.

Our content and UX strategy simplified and updated the user experience without sacrificing creativity and interactivity. Users can easily explore the park, plan their visit and buy tickets. The team at Emerald Park can add new content easily, as they did with the announcement of their new land, Tir na N’Og.

 

Talk to
Nikki Holmes about this project
What we did

Engaged, excited and enthused our client
Ran user research sessions
Mined lots of data and analytics
Turbocharged our UX team
Created stimulating UI design
Crafted exciting copy & content
Increased SEO visibility
Visited as much as possible 🙂

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Results
Page Views
9.1 Million
Average engagement time
2m 39 secs
Impressions
8.6 Million
Conversion Rate
9.95%

Really big well done to all in Ebow involved in the project. All of us here in Emerald Park are delighted with the outcome.

Charles Coyle, General Manager
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Awards
Awards

Digital Media Awards 2023

Best Creative – Silver Winner
Best Strategy – Nomination

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