Food / Beverage

Carbery Group provides high quality  nutritional ingredients, flavours and natural cheeses to customers in more than 50 countries worldwide. A global company, Carbery is a cooperative wholly owned by the farmers of West Cork. Carbery employs almost 1,000 people across 8 countries, and had a turnover of €535m in 2021.

Carbery approached Ebow with their brief “…seeking a digital partner to support the development and implementation of the Group’s global digital strategy. Deliverables as part of this strategy will include an overarching brand strategy for the group, design and build of new web presence(s), audience segmentation, localised and regional content curation, messaging strategy and content creation.”

Part of the overall goal was to create a digital experience driven by customer needs and insights, to highlight the company’s sustainability credentials, as well as creating a consistent brand experience and harmony for Carbery and their Flavours division Synergy.

RSSL (Reading Scientific Services Limited) worked with our UK Branding & Communications partner The Big Window to help them with a rebrand that reflected the company’s energy, purpose, and confidence. After a strategic review conducted in three stages, TBW created a visual and verbal identity that had the concept of ‘Evolutionary Science’ at its core and the statement ‘Transforming lives through science, innovation and collaboration.’ Ebow with TBW worked on creating a dynamic website to reflect the new brand identity.

Kepak Foodservice specialise in creating innovative, on-trend and delicious food that’s operationally suited to specific business sectors.

Prior to our engagement Kepak operated two separate websites for Ireland and UK.

Our brief was to create one central website under the Kepak brand which effectively promotes and sells their foodservice products & solutions. A customer-centric website that hosts detailed product information and activates all foodservice campaigns.

To present Kerrygold as a modern Irish brand, invigorating its digital presence and adopting a more unified representation of brand across all its digital touch-points.

We completed this by delivering a new digital positioning, global strategy and a worldwide rollout of websites. Specifically, this involved a .com site in 8 languages, for 11 markets.

We also delivered the site roll-out of their global campaign – “A true taste of Kerrygold” – through development of an online digital hub promoting Ireland’s grass-fed family farming system, which tells the stories of the farmers and processes that deliver on the true taste of Kerrygold.

We continue to consult with their Irish, European and US based teams on an ongoing basis delivering, digital, print and video projects across all territories.

To use our learnings and achievements with Kerrygold in IRL and EMEA with Kerrygold’s team in Chicago and help create a specific US site to help grow Kerrygold’s ‘Irish Grass-Fed Difference’ in the American market.

To position Kerrygold’s owner Ornua (formerly the Irish Dairy Board / An Bord Bainne) across the world, and in Ireland, as “The Home of Irish Dairy” and create a website that showcases how Ornua works for customers, consumers, members, producers and Irish dairy farmers.

As Strong Roots continue to go from strength to strength both nationally and internationally we were tasked to design a clean, beautiful site that has localised content across the UK, IRL and USA.

Create, publish and manage a social media fizz with engaging visual content for the fizzy, fruity sparkling water created for those with bubbly energy, and a colourful disposition.

To create a campaign to grow the email database by using Facebook and Instagram to spark interest in our #FamilyBakeNight campaign in the USA.