Overview

People aren’t only searching anymore. They’re asking.

Bots. AI. Machines. (Gulp)

ChatGPT, Google AI experiences, Gemini, Copilot, Perplexity and other AI platforms are changing how people discover brands, research products and evaluate businesses.

AI Search Optimisation helps make your brand and content easier for these systems to discover, understand and reference.

Ebow brings together traditional SEO, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), content, technology and brand strategy to improve your visibility across this changing search landscape.

All while protecting your brand equity and essence.

Search Is Becoming a Conversation

Traditional search gives people a list of websites. Blue links, ads, maps and various other SERP features.

AI search gives them a conversational answer. Note: conversational.

That creates a significant change for brands. Being ranked isn’t always enough; you increasingly need to become part of the answer.

That means brands need to be:

Discoverable
Technically accessible
Clearly understood
Associated with the right subjects
Demonstrably authoritative
Supported by credible third-party sources
Structured so information can be easily interpreted
Worth recommending
Have a human feel
Most of all – avoid AI slop at all costs!

AI Search Agency Blogpost Header Graphic by Ebow Digital

Our AI Search Services

AI Search Audits

Assessing how your organisation currently appears across traditional and AI-powered search using various industry tools.

Generative Engine Optimisation (GEO)

Improving your website and content signals that help generative AI systems discover, understand and potentially reference your organisation.

Answer Engine Optimisation (AEO)

Structuring useful content around the questions audiences actually ask. Using natural language and being ‘more human’.

Traditional SEO

Maintaining the technical and content foundations that underpin wider search visibility. Fundamentally, AI Search has the same principles as excellent SEO.

Entity Optimisation

Making relationships between your organisation, services, people, expertise and subject areas clearer.

Structured Data

Using appropriate machine-readable markup to help search technologies understand your website, your brand, and your content.

Content Architecture

Creating clear relationships between services, expertise, questions, articles and supporting information.

Authority Building

Strengthening credible third-party mentions, citations, links and evidence of expertise.

AI-Ready Content

Creating authoritative, well-structured content that provides clear answers without sacrificing personality or brand essence.

AI Visibility Monitoring

Monitoring how and where your organisation appears across relevant AI search environments and keeping on top of the pace of change as the technology unfolds and behaviours and trends shift.

Our Approach

SEO Foundations. AI Search Thinking.

We don’t treat GEO or AEO as magic tricks that replace SEO. They’re the same tricks.

We build from strong search foundations and expand outward.

Audit → Understand → Structure →
Optimise → Build Authority → Monitor → Improve.

And because AI search is developing rapidly, we test, learn and adapt rather than pretending anybody can guarantee how individual AI platforms will respond.

Article about AI Search Marketing by Ebow Digital

In AI Search, Your Brand Matters Even More

When an AI platform recommends an organisation, it needs signals that help it understand who that organisation is, what it does and why it might be credible.

That makes brand clarity and authority increasingly important.

Consistent positioning, expert content, credible third-party mentions and a clearly defined digital presence all contribute to an organisation being understood.

The Battle for Hearts and Minds hasn’t disappeared.

In fact, it’s really kicking off!

Read a fun blog from our Founder, David Douglas about it:
The Rise of the Machines and How they Affect Your Brand’s Search Results.

AI Search FAQs

What is AI Search Optimisation? open table: AI Search Optimisation is the process of improving how easily AI-powered search and answer platforms can discover, understand and potentially reference your organisation and its content.
What is GEO? open table: Generative Engine Optimisation, or GEO, focuses on improving a brand’s visibility within responses generated by AI systems.
What is AEO? open table: Answer Engine Optimisation focuses on creating and structuring content so it provides clear, useful answers to questions people ask search and AI platforms.
What's the difference between SEO and GEO? open table: SEO traditionally focuses on visibility within search-engine results. GEO focuses on visibility within generative AI responses. There is considerable overlap between them, which is why we believe they should be addressed together.
Can you guarantee that ChatGPT will recommend my company? open table: No. Just like no one can guarantee the No. 1 spot in the Google SERPs. No one can credibly guarantee that an independent AI system will recommend a company or brand.

Our job at Ebow Digital is to improve the quality, clarity and authority of the signals these systems may use.
Does AI Search Optimisation replace SEO? open table: No. Strong technical SEO, content and authority remain important foundations. AI search extends the search strategy rather then replacing it..
How do you measure AI search visibility? open table: Measurement is evolving rapidly. Depending on the platform and project, we can monitor citations, mentions, prompts, referral traffic, traditional visibility and changes in how a brand appears within AI-generated results.

Currently the platforms are sharing very little data.
When should we start optimising for AI search? open table: Now is a sensible time to establish the foundations. Search behaviour is already changing, while the techniques and measurement tools around AI visibility continue to mature.

Get Your Brand Found in AI Search.