TheaPamex is the Irish subsidiary of Laboratoires Théa, Europe’s leading, pioneering and innovative Eye Health brand founded in 1994 by Henri Chibret.
The Chibret family has been dedicated to Ophthalmology for more than 150 years.
We are excited to have been appointed by Yanni KOKOSIOULIS to work on the brand and its goals.
ThéaPamex is the Irish subsidiary of Laboratoires Théa, a European eye health brand founded in 1994 by Henri Chibret, with a family history in ophthalmology stretching back more than 150 years.
We were delighted to be appointed by ThéaPamex to help develop the brand’s digital presence in Ireland, bringing together strategy, creativity, content and social media marketing to help communicate with its audiences in a clear, engaging and relevant way.
For Ebow Digital, it was another opportunity to apply what we do as a social media marketing agency to a specialist brand where credibility matters just as much as creativity. It’s people’s eyes after all – they’re super important!
Social media marketing with a purpose
Good social media isn’t about posting for the sake of posting and it’s not what we do at Ebow. We aim for professionalism and to protect our clients’ brand at all times. All brands are competing for attention, but attention alone isn’t much use if it doesn’t contribute to a wider business goal (in this case awareness and sales). Part of the challenge is understanding who you need to reach, what you need them to think, feel or do, and then creating good content that earns their attention.
This is particularly important in sectors such as healthcare marketing, where information needs to be communicated clearly and responsibly while still being interesting enough to stop the scroll.
Our approach to social media marketing brings together strategy, web design, content and digital marketing. In other words, social shouldn’t sit in a little box on its own. It needs to work as part of a wider connected brand strategy.
Building the ThéaPamex brand on social
Working with ThéaPamex, our role was to help ‘socialise’ the brand and its objectives into content suitable for, in this case, Instagram and Facebook.
That means balancing several things at once: maintaining brand consistency, communicating specialist subject matter clearly, creating strong visual content and making sure everything feels appropriate for the people we’re trying to reach.
The result is a social presence designed to support the wider ThéaPamex brand rather than simply filling a content calendar.
Because nobody needs another post created just because somebody noticed it’s Tuesday or got some lunch!
Strategy, content and creative under one roof
One of the advantages of working with an integrated social media marketing agency like Ebow Digital, is that social media strategy doesn’t have to exist independently from everything else a brand is doing.
At Ebow Digital, social media sits within our Four Corners of Excellence: Strategy, Design, Technology and Marketing.
For social media campaigns, that can include:
- Social media strategy and campaign planning
- Digital marketing
- Content strategy and planning
- Creative concepts and campaign development
- Social media design and content creation
- Copywriting and messaging
- Paid social advertising
- SEO
- Audience targeting
- Campaign optimisation
- Performance measurement and reporting
Social media marketing for healthcare brands
Healthcare marketing comes with its own particular challenges (check out our HSE social media case study for more examples)
Brands need to communicate complicated or specialist information without making it unnecessarily complicated. They need to build credibility without becoming inaccessible. And, depending on the subject matter and audience, communications may also need to operate within strict regulatory and brand guidelines.
That doesn’t mean healthcare social media needs to be dull though!
Strong strategy and creative thinking can make important information more understandable, more engaging and ultimately more useful to the people it is intended for. Our experience across healthcare and public health has taught us that the best work starts by understanding the audience rather than the platform.
Hearts, minds and social media
We talk a lot at Ebow Digital about The Battle For Hearts And Minds.
Social media is one of the places where that battle happens every single day.
Whether we’re helping a healthcare organisation communicate important information, building awareness for a brand or running a campaign designed to generate a measurable response, we start with the same question: what are you (and we) trying to achieve?
The platform, format, content and media plan follow from there.
Looking for a social media marketing agency?
Ebow Digital is a Dublin-based digital agency helping brands use social media to build awareness, influence behaviour and generate measurable results.
We combine social strategy, creative, content and paid media with the wider capabilities of an integrated digital agency. That means we can look beyond individual posts and platforms and consider how social media contributes to your brand, website, digital marketing and overall business objectives.
We’ve been helping brands win the battle for hearts and minds since 1999.
We’ll help you win too.
If you’d like to talk about your social media strategy, get in touch now.
View our showreel (and read about it here)
