This position may suit someone based in Dublin, Ireland, or Manchester, UK, and surrounding areas.
Job description:
Are you passionate about social media and skilled in strategic campaign execution? Do you thrive in a dynamic, fast-paced environment and excel at balancing multiple projects with finesse?
We are looking for a proactive and creative Paid Social Media Specialist to join our team. If you have a knack for creativity, a love for data-driven decision-making, and a desire to stay at the forefront of social media trends, we want to hear from you!
Who We Are Looking For:
- 4+ years proven experience in paid social media management with a deep understanding of social media strategies and tactics.
- Excellent communication and interpersonal skills to effectively interact with clients, senior leadership, and cross-functional teams.
- Confident and comfortable talking to new people and be able to easily build rapport and relationships with clients
- Demonstrable proficiency in social media platforms and analytics tools.
- Strategic and creative mindset with the ability to analyse data, identify trends, and develop actionable insights for maximum creative impact.
- Finger on the pulse with emerging trends, tools, and industry best practices in social media.
- Highly organised with strong attention to detail and the ability to manage multiple priorities, all while providing exceptional customer service is paramount.
What your week may look like:
- Daily communication with Client Services: responding to queries, initiating contact to progress projects, and providing general consultancy.
- Plan, develop, implement and manage client campaigns.
- On-going analysis and reporting on campaign progress and campaign results.
- Generate new – and update existing – recommendations, as well as implement said recommendations.
- Ideate and upsell further work as applicable to the clients’ goals.
- Ensure campaigns are delivered on time to the required level.
- Review and approve content plans from clients and other departments.
- Collaborating with internal teams.
- Partaking in regular team meetings.
- Researching industry trends and service-specific upskilling.
Key Responsibilities
Strategic Planning and Execution:
- Collaborate with account managers and the content team to develop and implement social media strategies aligned with client business goals.
- Oversee and manage Client social media accounts, planning, creating and scheduling high-quality organic and paid content across all major social media platforms and analysing performance metrics.
- Design and execute ad campaigns, including ad planning, set-up, QA, implementation, ongoing monitoring, optimisation, and reporting.
- Regularly research the behaviour and interests of target audiences, as well as industry and global trends, to inform strategies.
Collaboration and Communication:
- Communicate effectively with clients and internal teams to ensure alignment and clarity on campaign objectives and deliverables.
- Work with copywriters and designers to provide creative recommendations for visual content that supports campaign goals.
- Present campaign performance and strategic recommendations to clients and stakeholders.
Content Creation and Management:
- Brief and collaborate with the design team to ensure content aligns with campaign strategies and client expectations.
- Develop ideas and suggestions for social media content, leveraging new formats and trends to enhance engagement.
- Ensure outputs are consistent, high-quality, and delivered on schedule.
Performance Analysis and Reporting:
- Monitor and analyse the performance of social media campaigns, using data to drive continuous improvement.
- Report on key metrics and provide insights and recommendations to optimise future campaigns.
- Utilise tools such as Google Sheets and Excel for ad planning and media buying, and Keynote/PowerPoint for strategy presentations.
Professional Development and Industry Awareness:
- Stay updated on platform developments, new technologies, and industry trends to ensure the agency remains at the cutting edge of social media marketing.
- Actively participate in upskilling and training opportunities to enhance service delivery.
Workload Management and Flexibility:
- Manage workload effectively to meet production timelines and project deadlines.
- Demonstrate flexibility and adaptability in response to changing job responsibilities and priorities.
- Ability to cope under pressure in a professional and calm manner and maintain composure and efficiency during periods of high-volume deliverables, communicating timelines and priorities with project leads.
- Ability and willingness to travel (UK & Ireland) for high-value meetings and/or pitches
Problem Solving and Solutions Orientation:
- Be a problem solver – see the big picture as well as the small details by identifying potential problems and proactively providing solutions or recommendations.
- Exhibit this solutions-oriented mindset by always seeking ways to improve processes and outcomes internally too.
Communication and Teamwork:
- Must have confident communication skills – both written and verbal
- Demonstrate strong written communication skills, proficient in English, to effectively communicate strategies and results.
- Work with the Account Managers to ensure activity is planned in advance while maintaining healthy profit margins across all clients.
- Support the Account Directors in achieving commercial objectives and goals.
Technical Proficiency:
- Working predominantly within the Meta, TikTok and Snapchat Advertising suites alongside some LinkedIn, Pinterest and Reddit accounts.
- Proficient in using tools such as Keynote, Google Sheets, Excel and PowerPoint for various aspects of social media delivery.
If you think you’re up to the challenge(s) then please email cvs@ebow.ie.