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A Love Letter to Simplicity


One of our favourite ways to work with digital marketing is ‘simple things done well’. It’s a lovely juxtaposition to the much larger projects we run.

Simple things done well provides a good example of effectiveness in a marketplace where a lot of the content produced is ephemeral and suffers from high production costs and low RoI.

We created this campaign for our client, designist. They are an independent store based on Georges Street. The campaign ran across social and Micro Media outdoor.

It’s done in the style of a love letter to each season / themes that designist like to tap into. The examples below are Birthdays, Sprogs, Summer, Weddings and Dublin.

Hit play to watch each message as it unfolds, kind of like an advent calendar.

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