What are the European Search Awards?
The European Search Awards are a prestigious celebration of excellence in the realm of digital marketing and search engine optimisation. The European Search Awards recognise and honour the ingenuity, creativity, and innovation driving remarkable achievements within the ever-evolving landscape of online search.
Search is a primary driver of revenue to SWINGGolfIreland.com and recognition in these awards is not only a major achievement, but a major signifier that our clients investment in their new website is paying off and affecting the bottom line.
What did we win?
Best Use of Search – Travel / Leisure (SEO)
Ebow Digital & SWING Golf Ireland – A Successful Tee Off: Driving Growth with SEO
Our SEO campaign for SWING Golf aimed to boost organic traffic, conversions, and revenue. This coincided with a full website redesign, maximising its ROI by attracting high-value visitors and driving sales.
Here were our specific, quantifiable targets:
1) Traffic and rankings:
Increase organic website traffic by 50% within 12 months
Improve ranking positions of high-value keywords by 30% within 12 month
2) Conversions:
Increase overall website conversion rate by 5% within 6 months
Increase organic traffic conversion rate by 2.5% within 6 months
